Mariela Freire is a proud first-generation college graduate and immigrant. Born in Panama, she moved to the United States and earned her degree in Communications from the University of Texas at San Antonio. Her journey as an immigrant inspires her dedication to preserving cultural traditions and celebrating diversity.
As the Creative Director for Texas Folklife, Mariela leads efforts to elevate the organization’s brand while showcasing the rich and vibrant traditions that define Texas. She also serves as the content director for Texas Folklife Mosaic, the organization’s quarterly magazine.
Outside of her professional role, Mariela enjoys photography, exploring genealogy, and tending to her plant collection. As a mother of three, she is deeply committed to fostering a love for culture, history, and tradition within her family and community.